Obstacles and Issues that arise from Internet Based Lead Generation Programs
Setting Client Expectations What is an inbound and outbound lead and what should you expect of each? It’s important to note that if you are a company used to dealing with live inbound calls generated...
View ArticleWhat's in a Lead? Premium Vs. Source Leads
What’s in a Lead? Premium Vs. Source Leads How are leads created? Leads are created in any number of ways, including PPC (pay per click), organic search (SEO), radio, TV, affiliate network, print,...
View ArticleCash Buys, Per Inquiry and Hybrid Advertising – What's the difference and why...
What is considered a cash buy, why would I want to do this with no guarantee and what kind of results can I expect? Cash buys or paid media is when you define a budget, target a specific demographic...
View ArticleRadio, TV, Print & Internet Direct Marketing Strategies & Expectations
Radio, TV, Print, Direct Mail Direct Marketing Strategies & Expectations Inbound Call Campaigns Radio Paid radio media is the first recommended advertising channel because it will give the fastest...
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